The story beyond the new brand baked up by cake decoration leader Modecor: Mamì. An interview with marketer Alessandra Sberna on the brand’s B2C focus.
In business communication, appearance counts as much as your substance. How to get the basics right when it comes to your business presentations.
From chairs to porridge to beds, the fairy tale Goldilocks was one tough customer. Can growing agencies find just-right solutions for clients like her?
The latest video marketing statistics show that the trend is big and only getting bigger. Find out great reasons to try ― or expand ― your video marketing.
When you need to communicate a sophisticated new product to sales managers around the world there’s nothing simpler than an animated explainer video.
Luc Benyon of Zurich-based contextual video experts video intelligence and our own Luca Salvioni on why video was key for the product launch of vi stories.
A behind-the-scenes look at our advertising campaign for Linde Material Handling using Lego bricks, built to perfection by Andrea Lattanzio (Norton74)
There’s a lot that goes into a brand refresh or rebrand and maybe just as many reasons for undertaking one. Do any of these ring a bell for your company?
An interview with Yaël Nessi, director and owner of Bellinzona-based fresh pasta makers Di Lella, on what drove her to buy and refresh the historic brand.
How Technoit used branding to show their clients that 10 years on they were big enough and strong enough to take on some major industry players.