There’s a lot that goes into a brand refresh or rebrand and maybe just as many reasons for undertaking one. Do any of these ring a bell for your company?
An interview with Yaël Nessi, director and owner of Bellinzona-based fresh pasta makers Di Lella, on what drove her to buy and refresh the historic brand.
Sometimes the biggest barrier to transformation is mentality. This is the story of how one company used a rebrand to show employees and clients the new company they had become.
New clients, new projects, new faces, new capabilities, a new office and our own (minor) natural disaster ― just some of the things that made 2017 a super year for us at Moskito Design.
From boutique to big-time, there’s a lot of debate about what’s the best-sized agency to hire. Don’t make your decision without understanding what headcount means, and when it really counts.
You won them over. You made a great pair. But those days are over. You look in the mirror one morning and wonder: is it us? Is it them? What’s changed?
It’s all about the process. When I first started out I didn’t understand the process at all. I didn’t understand how it works. I had big …
Evelina and I founded Moskito Design in 2006. Over the last four years Moskito Design has grown from 6 people to the 39 we have today. In…
This has been a great year for our agency. Ten years ago Moskito Design was two eager college grads with a laptop, and in mid-2016 we gat…