The story beyond the new brand baked up by cake decoration leader Modecor: Mamì. An interview with marketer Alessandra Sberna on the brand’s B2C focus.
In business communication, appearance counts as much as your substance. How to get the basics right when it comes to your business presentations.
From chairs to porridge to beds, the fairy tale Goldilocks was one tough customer. Can growing agencies find just-right solutions for clients like her?
The latest video marketing statistics show that the trend is big and only getting bigger. Find out great reasons to try ― or expand ― your video marketing.
When you need to communicate a sophisticated new product to sales managers around the world there’s nothing simpler than an animated explainer video.
There’s a lot that goes into a brand refresh or rebrand and maybe just as many reasons for undertaking one. Do any of these ring a bell for your company?
An interview with Yaël Nessi, director and owner of Bellinzona-based fresh pasta makers Di Lella, on what drove her to buy and refresh the historic brand.
Sometimes the biggest barrier to transformation is mentality. This is the story of how one company used a rebrand to show employees and clients the new company they had become.
New clients, new projects, new faces, new capabilities, a new office and our own (minor) natural disaster ― just some of the things that made 2017 a super year for us at Moskito Design.
From boutique to big-time, there’s a lot of debate about what’s the best-sized agency to hire. Don’t make your decision without understanding what headcount means, and when it really counts.