AGOS Decathlon POP Advertising

POP and retail advertising for a co-branding partnership
Project Details
Client:
Agos
Services:
Print, Advertising

Brief
One of Agos’s strengths is meeting customers where they are: where they live and work, but also where they shop. They came to us for Point-of-Purchase (POP) advertising for Pensa Rateale, an exclusive Agos payment plan service offered in-store to customers of Decathlon, the sporting goods megastore.
Approach
As a co-branded partnership with Decathlon, our task was to create a seamless branding experience to make choosing to finance through Agos as natural as paying by any other method, and even easier. This involved interpreting the spirit of the brand in all the in-store retail displays and creating a payoff to unite credit lending with the aspirational ethos of sport and fitness: Supera i tuoi limiti – go beyond your limits.
Action
We created in-store retail displays, aisle displays, POP advertising and a selfie stand for the Agos in-store financing counter, seen throughout Decathlon stores in Italy.
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