Facebook 9 Views on Video

A multi-lingual video marketing campaign to educate advertisers on mobile video
Project Details
Client:
Facebook EMEA
Services:
VIDEO, DIGITAL MARKETING, COPYWRITING, LOCALIZATION

Brief
Facebook came to us to help build and localize a creative multichannel digital campaign to debunk a number of myths about mobile video marketing.
Approach
The campaign had two main parts: a series of 10 videos with Facebook video marketing experts and the Facebook social media campaign to get people clicking. We developed the campaign concept and copy to answer to many marketers’ confusion about how to make thumb-stopping video ads, while aligning with Facebook’s It’s a Great Day to… global campaign guidelines.
Action
We worked on all stages of video production and post-production, including video editing, digital infographic elements, sound editing and closed captioning, as well as localization and subtitling for the Spanish, Italian, French and German markets. For the social campaign, we designed and developed all the creative assets, including a minisite, leveraging Facebook’s range of exclusive products (Carousel, Canvas) as well as LinkedIn.
Read more about the campaign in our interview with Facebook Measurement Marketing Manager for EMEA Beth Antonelli.
Planning your next bold video marketing campaign for EMEA or beyond? We’d love to help. Get in touch