There’s a lot that goes into a brand refresh or rebrand and maybe just as many reasons for undertaking one. Do any of these ring a bell for your company?
An interview with Yaël Nessi, director and owner of Bellinzona-based fresh pasta makers Di Lella, on what drove her to buy and refresh the historic brand.
How Technoit used branding to show their clients that 10 years on they were big enough and strong enough to take on some major industry players.
Sometimes the biggest barrier to transformation is mentality. This is the story of how one company used a rebrand to show employees and clients the new company they had become.
From boutique to big-time, there’s a lot of debate about what’s the best-sized agency to hire. Don’t make your decision without understanding what headcount means, and when it really counts.
We joined up with the association L’Aquilone to help students at Don Milani technical high school in Tradate to launch a work study project that really works. It turned out we all had a lot to learn.
Behind the scenes at our sneakers campaign for eBay Germany, where expressing yourself comes down to the two different sneakers that suit you best.
From leadership, to self-confidence, to the career path you should (or shouldn’t) follow, these are the lessons teachers taught us that were never on the syllabus.