Instagram filters and effects for business
Instagram remains everybody’s hottest social media app right now, and businesses are stepping up their game to use it like pros. And it’s no wonder: IG counts over a billion users, 6 out of 10 online adults have an IG account, and Instagram is reported to get considerably higher engagement for brands.
Instagram Business is also making Augmented Reality (AR) interesting to brands through insights that track impressions, captures and shares.
Here are just a few examples of real filters and concepts we’ve created for clients – how would they work for your business?
Face Filters: Robaffi
You may have tried dogs and cats, but you can also create Instagram filters to make stand out facial features stand out on everybody.
For Fabio Rovazzi, an Italian musician and actor with 1.5m IG followers, we created a filter to accurately and realistically apply his trademark mustache to any user’s face (the name Robaffi comes from a combination of his last name plus baffi – “mustache” in Italian)
Launched at a time his growth had begun to plateau, the campaign was a success with both Italian and international celebrities, creating strong engagement and an increase in followers.
Think inside the box
The Nike Swoosh. The Michelin Man. The Apple… apple. Does your brand have an important symbol, mascot, image or object associated with it?
Have your audience play with it or try it on, as we did with this silly, goggle-eyed box hat for eBay. Colorful boxes are part of eBay communication, and your box hat changes color when you shake it.
Or feel the buzz from our own beloved mascot, the Moskita (yes, it’s a girl).
You can also create on-brand games by leveraging different augmented reality features, like this game created by our intrepid designer Luca. Don’t blink!
Step into key book locales with a virtual room
And if you’re a publisher looking to boost engagement with your Instagram followers, augmented reality (AR) filters can create immersive experiences that let fans step into the world of your books.
Imagine taking a stroll around Christian Grey’s condo in 50 Shades of Grey or penetrating the layers of squalid filth and guilt in Karl Ove Knausgaard’s house in A Death in the Family.
With simple animation using mixing in previously created images, you can recreate a scene from a book in an augmented reality IG environment.
In Giulio Ravizza’s debut novel L’influenza del Blu, key scenes take place in a house overlooking the Bosphorus in Istanbul.
Book covers that leap out and grab you
Imagine wandering through your local bookstore and having certain books practically jump off the shelves and into your hands. Or open up and invite you in.
With AR you can make your book cover stand out from the stacks or reveal what’s inside as part of a regular content initiative like Book of the Week. You can generate interest in specific titles and may create a lasting post-purchase connection, the kind that gets people recommending books to their friends long after.