Direct marketing with traditional print newsletters is still at the heart of how lending leader Agos connects with customers, and since 2016 they’ve charged us with designing their print direct marketing. With over 130 direct mail sendouts shipped to date, the challenge is always to simplify complex information regarding promotional offers without losing any of the essential detail.
With creative and informative infographics we worked to develop a much more visual, web-inspired approach. We’ve also applied treasure hunts, superheros images, mazes and games to make print mailings fun and engaging and get potential clients to follow up with a visit to the local Agos branch.
Each new direct mailing is custom-made for that particular campaign, taking into account historic data on the target and performance. It’s this strategic approach to engaging bespoke design that’s been helping the campaigns get great results since the project began.
Is high-impact direct mail part of your marketing mix? We’d love to help.