UI / UX
With 230 branches, Italian lending leader Agos prides itself on its strong network of physical touchpoints up and down the peninsula – for their customers, an Agos inancial consultant is always just around the corner. But to strengthen their internal network of relationships and engagement among their 2000 employees, Agos came to us with a new challenge: design a mobile app interface for an employee discounts platform offering locally-relevant discounts. Once launched and tested, the pilot program was to be replicable and re-sellable as a format to other companies wishing to increase the visibility of their corporate benefits.
For the benefits marketplace, we wanted to communicate two ideas: 1) the idea of a container, holding an abundance of offers, and 2) the sensation of exclusivity that comes with belonging to a special, members-only club. Space was the natural theme to amplify the idea of vast, infinite choice, and the planet-like sphere gave shape to the logo and the chosen name: Agosfera.
From the sphere shape, we created the logo. It goes against flat design trends by using light and shadow to create shape, depth and roundedness, which we later extended throughout all the character illustration and design. Typography is essential, too. To communicate the name and tagline we selected Dosis and for more discursive texts, the extraordinarily legible Montserrat font family, both of which communicate a sense of bold futurism. We then created a brand guidelines document to specify color and placement for use in print and on the web, as well as lay the groundwork for all possible future uses of the logo, including flat versions for small contexts like icons and sponsored swag.
To make sure the message got out to all their employees throughout Italy, we built an HTML newsletter to drop the video into their inboxes. Copywriting and visual combined to tease the new benefits platform, including links to the launched app in Google Play and the App Store.
To round off the integrated communication, we designed and produced print advertising materials, including a brochure and table
displays for all the Agos branches.
Folder: 30×30 cm
Crowner: 23×30 cm
Totem: 180×50 cm