Brief
Refresh the brand identity for historic Bellinzona, Switzerland-based fresh pasta maker Di Lella to communicate its new ownership and direction.

Approach
Working with a set of core values defined by Di Lella, the new identity should embody continuity with the company’s 50-year history as well as change and innovation. It should also project the company’s position between Swiss production quality and Italian freshness.

Action
We combined vivid modern colors and vintage images to refresh the brand identity. And we adapted this approach to a logo refresh, designed and developed a new corporate website, and created packaging for gnocchi and ravioli lines for Di Lella and their sub-brand Pasta del Castello.

Find out more: see our blog for an interview with the new owners and discover what drove them to revive this historic brand.

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