With so many millions of products to choose from, eBay France wanted to streamline search for the home and garden vertical via a dedicated landing page.
The challenge of the landing page design was merging the contrasting expectations of online home decor shoppers: 1) an unambiguous product focus and 2) the aesthetics and look-and-feel from glossy magazines. We drew on our experience to consult with eBay on how to best incorporate both elements into the design in order to optimize the UX in terms of content, layout and structure.
We sourced only the highest-quality inspirational imagery for the landing page, which was launched recently. We also created accompanying onsite advertising and banner ads to help get users clicking.
Need form and function to meet in your next product landing pages? We’d love to help.