For Black Friday, eBay wanted to launch a campaign with 360° visibility, including HTML email, social media and video. They knew they could count on the force of our small band of rebels to promote unmissable deals, charity actions and an unmistakably stellar mood.
Our heroic team executed a winning strategy through flash sales, personalized DM campaigns, important charitable initiatives. And there are numbers to tell the story.
We created over 300 creative assets for the 8-day campaign, including onsite and offsite marketing, social media and charity banners. Custom Emails and Push Notifications brought results beyond everyone’s expectations.
The campaign included 10 Espresso DMs: dynamic emails loaded with banners and tailored messages based on user search results – a direct hit.
For every purchase made during Black Friday, eBay committed to donate €1 to the Make-A-Wish Foundation Italy. Our team created the dedicated landing page, the social campaign, banners on the foundation website and the graphics for the box for the influencers who promoted the initiative.
Disney also contributed by giving the children of Make-A-Wish Italy a preview of the latest episode of the Star Wars saga. Together with eBay, they created a mini promotional video we helped post-produce on the theme of Black Friday for the preview of the film at the cinema.
4x per day, discounted products were published on Facebook and Instagram, posts and Stories. Whoever shot first – by swiping up – won the deal.