Sneakers are both eternally youthful and essentially nostalgic ― and #perfektermix (the perfect match), our sneakers promotional campaign for eBay Germany, expresses both through music while encouraging shoppers to show their different sides of their personality through two different sneaker styles.
The heart of the campaign is a short promotional video linking sneakers to musical genres from Rock to Pop to Hip Hop. We worked with Italy-based filmmaker Andrea De Taddeo for casting, shooting and post-production.
For social media we created Instagram story teasers, a variety of Snapchat geofilters and video Snap ads. The video was broadcast on Facebook and display advertising in a variety of genre-specific formats.
Visit our blog for more behind-the-scenes photos and video.
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