Media, an accounting services company, had developed new data-driven tools to increase their services and performance. But they needed a new image to help convince their clients and staff of the company’s new direction.
The new corporate identity needed to be anchored in the digital age. The logo should suggest not only the company’s new technology-enhanced performance, but also the wide range of services beyond the tradition that Media could now offer.
We applied our approach to a new corporate identity, and created the logo, a company profile, brochures and internal signage. We also consulted Media on renovating their physical office space to make it more open and accessible to an exchange of new ideas and practices.
Find out more: see our blog for an interview with the company leadership and hear why rebranding was an essential part of Media’s growth strategy.
Need to break down belief barriers in your company with rebranding? We’d love to help.