Technoit Brand refresh

Brief
On the eve of its 10th anniversary, Como-based electronics distributor Technoit came to us to create a new corporate identity to reflect their 10 years of growth, dynamism and increased capabilities.

Approach
Extend the movement and positive dynamism of the ever evolving tech industry to a normally low-profile distribution company; show off the human face of a company that offers personalized service and bespoke solutions; communicate their strong financial foundations, essential to the distribution industry.

Action
For the new corporate identity we redesigned the logo, created a pay-off and defined the tone of voice to communicate that Technoit is a modern company that speaks the same language as the big tech industry players they deal with every day. With these in place, we designed and developed a bilingual website, company profile, and event communications for Technoit’s 10th anniversary party at Villa Erba, Milan, including save the date, invitations and event totems.

Find out more: read the full story about what drove Technoit to seek out a corporate makeover in the interview in our blog.

Want to align your old corporate identity with a new and stronger you? We’d love to help. Get in touch