Italy and Spain
Pioneers in technological innovation
With the Urban Mobility campaign, Visa wants to transform urban mobility using electronic payment systems, helping both private companies and public transport operators with contactless ticketing that uses debit, credit and prepaid cards.
With Visa contactless, you can travel easily, quickly and safely, without having to worry about queues and correct change. The concept that we created for the ATL campaign focuses on being smart, using technology to make your everyday life simpler and easier.
The proposal focuses on the benefits of contactless ticketing, from saving time to the convenience of not having to take cash with you.
Camilla D’Alfonso, Head of Brand & Product Marketing, Visa Italia
In Milan and Rome, we created posters for the metro stations and bus stops. For Madrid, we created bus advertising, and also
localized texts from Italian to Spanish.
Visa has launched over 180 projects for contactless transit worldwide, a number that keeps growing. The project has
expanded to many cities throughout Italy.
The project was presented in November 2021 in Rome, at the Salone dei Pagamenti – the most imporant Italian event for
innovation in payment – with an evocative video created by Moskito team members Andrea and Daniele.