GATE
Branding and communication
GATE, a joint venture between Iveco Group and DLL, was founded with the aim of supporting companies in their ecological transition by offering a pay-per-use long-term rental service for 100% electric commercial vehicles. When they contacted us shortly after their launch in 2023, they had the same need shared by many startups with big ambitions: to define a strong visual identity and a communication strategy able to stand out from day one.
Info_
Client
GATE
Services
Visual identity
Strategy
Social media Campaigns
Events
Video
Print
CRM
Sales kit
Countries
Italy
Germany
France
A new identity with the right energy
Starting from the existing logo, we built a complete and coherent visual identity around GATE: color palette, typographic rules, iconographic style and visual language, a brand book designed to convey professionalism while also expressing simplicity, dynamism and innovation, without ever feeling cold.
Completing the system, a new tagline and a unifying visual element inspired by the world of electric mobility: the “source of power”.
The new visual identity was then applied across all corporate materials, from the company profile to sales brochures, produced in four different languages.
GATE launched in July 2023, the same month I joined the company. Today we’re a solid business with the agility of a startup, one that puts the customer at the centre of every decision, including how we communicate. Working with Moskito helped us take a real step forward, connect with early adopters and push beyond the ordinary, thanks to a team spirit that bridges the gap between client and agency.
Francesca Caglioti, Marketing & Communication Manager at GATE
End-to-end social media
To speak to our B2B target while also building brand awareness, we manage LinkedIn and Meta channels on a daily basis with a mix of offer-driven, edutainment and corporate content. The GATE vehicle and service are always central, often supported by a fresh tone of voice and disruptive creativity to capture attention.
On social media, we provide GATE with complete support, from editorial planning and content production to publishing, community management and performance reporting.
Sponsored campaigns: different markets, one concept
We conceive and develop multichannel digital campaigns with static and animated assets, as well as print adaptations for dealerships. From the creative concept to asset production, we build a system designed to adapt to formats, languages and contexts across three different markets (Italy, France and Germany).
By their side at every activation
We also support GATE in industry events, on-field activities and co-marketing initiatives with dealerships, handling the design and production of branded physical materials: stands, vehicle wrapping, roll-ups, gadgets and other communication tools.
