Pigra Pens: working hard for a brand called Lazy
Eckhard Sohns of Pagani Pens talks about their new Italian brand Pigra. The “lazy” pen brand that works hard for its customers’ brand communication.
Shock and horror! Stephen King on (copy)writing
Writing novels or writing for the web: legendary novelist Stephen King teaches that the job of (copy)writer starts with reading and careful observation.